New Born Free Ali 7A Wet & Wavy Lace Wig 01 - A7WW01

You included the snippet swatch.liquid with the name of a product option — '1st Color' — that does not belong to your product.

Use {% include 'swatch' with 'name of your product option here' %}

Example: {% include 'swatch' with 'Color' %}

This is case-sensitive! Do not put in 'color' if your product option name is 'Color'.